Established in 1949 by a group of students passionate about ballroom dance, the UBC Dance Club has since grown to become one of the largest and most established clubs at the University of British Columbia as well as the oldest DanceSport body in British Columbia. Today, there is still a heavy emphasis on learning and excelling at ballroom dance; many of the top dancers in BC started their careers in the Club. However, they are also committed to building a strong community as they believe it is invaluable to the university experience. Dance Club brings together over 300 domestic and international students from all years and disciplines to facilitate connections between them while developing a passion for ballroom dancing.
MY ROLE | Graphic Designer, as part of the UBC Dance Club marketing team
DELIVERABLES | posters, social media content (select pieces shown here)
DURATION | April 2013 to August 2015
TOOLS USED | Adobe InDesign, Adobe Photoshop
Each September, a new class of undergraduate students descends onto campus at UBC for orientation. This means that there is a great opportunity to try and convince these new students that your club is the best club to join. How? Through awesome marketing materials! Below are the campaigns I worked on each year for September promotions.
2014: FACULTY POSTER CAMPAIGN
We wanted to expand the diversity of Dance Club and have more representation from each faculty, so we created this campaign with individualized content. We put posters in their respective faculty areas before orientation so students would see them during their day-to-day routine. Can you guess which one is which? Inspired by Cards Against Humanity cards.
In order of left to right, top to bottom: Arts, Engineering, Forestry, Kinesiology, Land and Food Systems, Commerce, Science (x2)
2015: PURPLE & WHITE CAMPAIGN
After coming up with all the phrases on the previous year’s campaign, we had some left over that we never got to use. The marketing team wanted to use them to add to the existing set of faculty posters, as more general posters. The photographers took stunning photos to match each phrase or concept, making this campaign come together beautifully.
Many of our event posters were made into Facebook cover photos and images for Instagram.